Privacy Policy
This Privacy Policy describes how Sentiment Ratings Group LLC (“we,” “us,” or “our”) collects, uses, discloses, and otherwise processes information in connection with the SentRate website and related online services (collectively, the “Services”).
If you are a California resident, please also review our California Privacy Notice, which supplements this policy with disclosures required by the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
What we do not do
The Services do not display third-party advertisements and do not use advertising networks, behavioral targeting, or cross-site tracking for marketing. We do not sell your personal information for money or share it with advertising partners for cross-context behavioral advertising on the Services. We use Google Analytics 4 to understand how the site is used (for example, page views and general traffic patterns); we configure Google’s tags so that advertising-related storage and personalization remain disabled (Google Consent Mode: ad storage denied). We do not use analytics to build profiles for selling products or third-party ads.
1. Information we collect
Depending on how you use the Services, we may collect:
- Website usage via Google Analytics 4 (GA4): We use GA4 (Google LLC) to collect information about how visitors use the Services, such as pages viewed, general navigation, approximate location derived from IP at a regional level, device and browser type, and referrer. GA4 may set first-party cookies (for example, cookies whose names begin with
_ga) on our domain to distinguish sessions and measure engagement. Google processes this information as described in Google’s Privacy Policy and Google Analytics disclosures. We use GA4 for operational and improvement purposes, not to run ads on the Services. - Technical data from infrastructure: Our hosting and delivery providers (for example, content delivery and cloud storage) may automatically process technical data such as IP addresses in server or access logs for security, abuse prevention, and operations. We use this information for those purposes, not for individualized marketing or ad targeting.
- Cookies and similar technologies: We do not use third-party advertising cookies on the Services. We use first-party analytics cookies through GA4 as described above, and we may use strictly necessary, first-party technologies where needed for basic functionality or security. For choices, see Your Privacy Choices.
- Information you provide, such as name, email address, or other details you voluntarily submit through forms, support requests, or account registration (if offered).
We may receive limited technical or operational data from service providers who host, deliver, analyze, or secure the Services (including Google for analytics). We do not receive data from advertising partners for the purpose of serving third-party ads on the Services.
2. How we use information
We use information to:
- Provide, maintain, secure, and improve the Services;
- Measure and analyze website traffic and engagement (including through Google Analytics), understand which content is used, and diagnose technical issues;
- Communicate with you, including responding to inquiries;
- Comply with law and enforce our Terms and Conditions.
3. How we share information
We may share information with:
- Service providers who perform services on our behalf (for example, hosting, content delivery, storage, security, and website analytics through Google Analytics)—only as needed to operate the Services;
- Legal and safety recipients when we believe disclosure is required by law, to protect rights, or to prevent harm;
- Business transfers in connection with a merger, acquisition, financing, or sale of assets, subject to standard safeguards.
We do not sell your personal information for money. We do not share personal information with advertising partners for cross-context behavioral advertising on the Services. If our practices change in the future, we will update this policy and provide any choices required by law (see Your Privacy Choices and California Privacy Notice).
4. Data retention
We retain information for as long as necessary to fulfill the purposes described in this policy, unless a longer period is required or permitted by law.
5. Security
We implement reasonable administrative, technical, and organizational measures designed to protect information. No method of transmission or storage is completely secure.
6. Children’s privacy
The Services are not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe we have collected such information, please contact us and we will take appropriate steps to delete it.
7. International users
If you access the Services from outside the United States, you understand that information may be processed in the United States and other countries where we or our service providers operate.
8. Your rights and choices
Depending on where you live, you may have rights to access, correct, delete, or port certain personal information, or to opt out of certain processing. California residents should see our California Privacy Notice. For browser and cookie settings, see Your Privacy Choices.
9. Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and revise the “Last updated” date above. Material changes may be communicated through additional notice where appropriate.
10. Contact us
For privacy-related questions or requests, contact:
Sentiment Ratings Group LLC
Email: privacy@sentrate.com