California Privacy Notice
This California Privacy Notice supplements the Privacy Policy of Sentiment Ratings Group LLC (“we,” “us”) and describes how we collect, use, and disclose personal information about California residents in connection with the SentRate website and related online services (the “Services”), and the rights available under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
Summary: The Services do not display third-party ads and do not use behavioral ad targeting or cross-site tracking for marketing. We use Google Analytics 4 with first-party cookies to understand site usage (such as pages viewed and device/browser information). We configure Google’s tags so that advertising-related storage and personalization remain disabled. We do not sell personal information for money or “share” it for cross-context behavioral advertising as currently operated. Infrastructure providers may process limited technical data (such as IP addresses in access logs) for hosting, security, and operations.
1. Categories of personal information we collect
In the preceding 12 months, we may have collected the following categories of personal information (depending on your use of the Services):
- Identifiers, such as IP address that may appear in server or access logs, and online identifiers associated with first-party analytics cookies used by Google Analytics on our domain (for example, cookies whose names begin with
_ga). - Internet or other electronic network activity, such as interactions with the Services, pages or screens viewed, referring / exit pages, and diagnostic or usage data collected through Google Analytics.
- Geolocation data, such as general location derived from IP address only where processed by infrastructure for delivery or security.
- Commercial information, such as records of products or services considered (if applicable).
- Professional or employment-related information, if you provide it to us (for example, through a business inquiry).
We do not use the Services to draw inferences for advertising or to build marketing profiles about consumers. We do not collect “sensitive personal information” as defined by the CCPA for the purpose of inferring characteristics about consumers, except as permitted by law and described in our Privacy Policy.
2. Sources of personal information
We collect personal information from:
- Your direct interactions with the Services;
- Automatic collection through our hosting, storage, and content delivery infrastructure (including access logs);
- Automatic collection through Google Analytics (Google LLC) when you use the Services, as described in our Privacy Policy;
- Strictly necessary cookies or similar technologies, if any, as described in our Privacy Policy.
3. Purposes for collection and use
We use personal information for the business and commercial purposes described in our Privacy Policy, including to operate and improve the Services, measure and analyze website traffic and engagement (including through Google Analytics), maintain security, and comply with law. We do not use personal information for cross-context behavioral advertising on the Services.
4. Disclosure of personal information
We may disclose personal information to service providers that host, deliver, secure, or analyze the Services (including Google LLC for Google Analytics), and as otherwise described in our Privacy Policy. We do not disclose personal information to advertising partners for the purpose of displaying or measuring third-party ads on the Services because we do not run those ads. We do not “sell” personal information for money. We do not “share” personal information (as defined by the CCPA) for cross-context behavioral advertising in connection with the Services as currently operated. If our practices change, we will update this notice and honor applicable opt-out rights.
5. Retention
We retain personal information for as long as reasonably necessary for the purposes described in our Privacy Policy, unless a longer retention period is required or permitted by law.
6. Your California privacy rights
If you are a California resident, you may have the right to:
- Know and access personal information we collect, use, disclose, and share;
- Delete personal information, subject to exceptions;
- Correct inaccurate personal information we maintain;
- Opt out of the “sale” or “sharing” of personal information (including certain cross-context behavioral advertising), where applicable;
- Limit the use of sensitive personal information, where applicable;
- Non-discrimination for exercising these rights.
7. How to submit requests
To exercise your rights, contact us at privacy@sentrate.com. We will verify your request in accordance with applicable law. You may designate an authorized agent to make a request on your behalf; we may require proof of authorization.
Because we do not run interest-based advertising on the Services, there is no ad targeting to opt out of here; you may still review Your Privacy Choices and Ad Choices for general information and for tools that apply to other websites.
8. Shine the Light
California Civil Code § 1798.83 permits California residents to request certain information regarding disclosure of personal information to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes as described in that statute. If our practices change, we will update this notice.
9. Contact
Sentiment Ratings Group LLC
Email: privacy@sentrate.com